01The Ghost Sales Audit Tool
The custom file for my AI audit tool. Feed it three numbers and it runs the same process I run on six-figure accounts, and get instant feedback on where leaks are happening.
Instant Access · Included
Get More Sales From The Same Budget,Without Launching A Single New Ad
This simple audit reveals how "ghost sales" are causing your ad account to burn budget hunting the wrong people, and what to do to fix it.(Works with ChatGPT, Claude & Gemini)
Get The Ghost Sales Audit For $10Instant Access · One-Time Payment
Your Ad Platform Is Wasting Your Money Looking For The Wrong Buyers
You could take on more customers tomorrow…
Delivery can handle more volume, the sales team wants more calls, and the only thing missing is more customers.
So you raise the budget to go get them.
And within a few weeks your cost per acquisition is climbing, the leads coming through are worse, and you're quietly pulling the spend back down to where the numbers work again...
Same ceiling as last quarter.
You've been told it's "Audience Saturation" "Creative Fatigue" "The Law of Paid Traffic"...
But meanwhile, other businesses with a worse product, less reviews, and crappier marketing seem to scale to the moon with no issues.
Here's the thing that no scaling expert is telling you…
Your ad platform picks who to chase based on the sales you report back to it.
And on nearly every account I look at, somewhere between a third and half of the real buyers never get reported at all.
I call those ghost sales - customers who paid you real money, that your ad platform has completely missed.
And here's what makes them expensive.
When a buyer never gets reported, the platform doesn't just treat them as unknown, it treats them as somebody who didn't buy.
Meaning your best customers get TRASHED alongside the people who are considered "bad leads"...
Then the platform builds its whole picture of who to go after with only a portion of the right information.
Causing it to spend your budget on a half-built buyer profile, completely ignoring some of your highest-quality buyers.
That's where your money goes.
And it's why lead quality drops the moment you scale.
But here's where it gets exciting.
Because every ghost sale is a customer you ALREADY know how to win.
And once the ad platform knows about these high-quality buyers, it goes out and finds more of them for you, using the same budget you're already spending.
And the results can be crazy.
One business that identified its ghost sales scaled from 11 buyers a month to 135 without spending a cent more on advertising.
Now normally, finding out how many ghost sales your business is making means handing me both platforms and your CRM and paying $5,000 or more while I go through all of it properly.
That's five days of my time per account, and I only have so much time available each week…
So I took the most valuable part of my audit, and turned it into a simple AI tool you can run this afternoon.
It's Called The Ghost Sales Audit. And It Tells YouHow Many Buyers Your Ad Platform Is Missing.
You add this custom file to the AI of your choice (Claude, ChatGPT, Gemini, etc) - then answer a couple simple questions…
And instantly you'll get back how many of your sales your platforms never saw, what share of your business that adds up to, and what it's worth in budget currently going to the wrong people.
It all runs inside your own account, on your own numbers. You don't have to give access to anyone, and I never see your data.
So if you'd like to know how many buyers your platform has been missing so you can make sure you give your money to the RIGHT campaigns…
Here's Everything You're Getting For Only $10.
02Special Bonus: The 10X Scaling Report
The full breakdown of a 7-figure business that went from 11 sales a month to 135 sales without changing the amount spent on ads. You'll see what was rebuilt, in what order, and what happened to the numbers over the four months either side of it.
Instant Access · Included
Uncover Your Ghost Sales In 3 Simple Steps.
01Pull
Grab three sets of numbers from recent months. The walkthrough shows you exactly where each one lives.
02Upload
Add the custom file to your AI, paste the numbers in, answer a few simple questions.
03Scale
Discover where your ghost sales are happening, so you can put your budget behind the campaigns that are performing best.
What People Are Saying.
"Our tracking now is absolutely on point. We went from 2-3X ROAS to 4-5X ROAS after fixing the pixel issue, on $100K+/m ad spend."
"I have never seen or worked on a Google account where the Google dashboard matched perfectly to the real data in the CRM."
"Happy that our tech lead has a mentor and we are going to get the best tracking in the game."
"I noticed much better leads, the pixel is definitely warming up."
Start Paying For The People Who Actually Buy From You.
When you join, you'll get the tool plus the bonus report right away. Run it on your account today, and re-run it any time your scaling stalls.
- The Ghost Sales Audit Tool, the same count behind a 7.5X scale on Meta, run on your own numbers in your own AI
- BONUS: The 10X Scaling Report, the full breakdown behind one company that went from 11 sales per month to 135 a month
$10One-time. Instant access.
Get Instant Access For $10Instant Access · One-Time Payment
Designed To Help You Succeed.
This is the part of the exact audit I run on accounts paying me $5,000 and up, packaged so you can do it yourself in an afternoon.
If you don't think what you get here is worth $10, just send me a message within 30 days and I'll refund you, no questions asked.
About The Creator Of The Ghost Sales Audit
The Tracking Guy The Experts Call.
Hi, my name is Alex Iwaniuk. I’ve spent twenty years building software before spending ten years buying media. I started out selling media buying and funnels, but clients kept coming back to me for the tracking instead. Now I rebuild conversion tracking for accounts spending six figures a month.
In this audit, I’ve packaged part of the process I use with these accounts, so you can see how many buyers your ad platform has been missing and what they'd be worth on the budget you already spend.
Frequently Asked Questions
Do I need a big ad budget?
Ghost sales happen at every spend level, they just cost more the higher you go. This is built for accounts at $25K a month and up, because that's where a third of your buyers going unreported turns into serious money. Below that you'll still get a real number, there's simply less sitting behind it.
Do I have to give you access to my ad accounts or CRM?
No. It runs inside your own AI account on numbers you pull yourself. Nothing is uploaded to me and I never see your data.
What AI do I need?
Any of the main ones. Claude, ChatGPT and Gemini all work, free tiers included. Setup takes about two minutes and there's nothing to install.
What platforms does this cover?
Meta and Google are the two it reads most precisely, and it handles any other network you buy on as long as you can pull a spend figure and a claimed-sales figure for it.
What if I want you to just fix it for me?
That's what my paid engagements are for, and there's a link inside once you've run the audit. Plenty of people run this, see the size of it, and get a good chunk of the way there on their own. Either outcome is a better place than not knowing.
Is this some long course?
No. It's a ten minute walkthrough and a tool you run in about fifteen minutes.