Free audit

What Your Platforms Cannot See Is the Size of Your Ceiling

Your CRM books more sales than your ad platforms report. That gap is not a reporting annoyance. Your platforms bid with the numbers they have, so every lead they were never told about is a lead they cannot learn from, and the campaign that produced it looks worse than it is.

This audit measures that gap from outside. We need no access to your ad accounts, your analytics, or your CRM. There is no call unless you ask for one.

This is for accounts spending $100K a month and more, where even a small signal gap distorts a meaningful amount of spend.

Find what your platforms can't see

01 THE DEAL

The whole deal, in numbers:

0Account logins. We never touch your ad accounts, your analytics, or your CRM.
1Business day for our half. The walk and the full list of what we submitted, within one.
1Question we ask you. Which test leads reached your system, and what they carried.
$0What it costs. No invoice, and no call unless you ask for one.

02 THE WALK

We shop your funnel, the way a buyer would

Think of it as a secret shopper for your tracking. We take your busiest landing page on each traffic source and go through it end to end in a real browser, filling in your forms as a buyer would. While that happens we record every request your website sends out, so we can see exactly which conversion events fired and what was in them.

We do one funnel per traffic source, because Meta and Google can behave differently in the same funnel and walking one of them tells you nothing about the other.

We use fake click IDs, so nothing is credited to a real ad

Before we start we attach synthetic click IDs and campaign tags to the entry URL. They are correctly formatted, so your funnel treats them exactly as it would a real one, but they match no real ad click. Nothing we do can be credited to a campaign, and no ad of yours gets attribution it did not earn.

There is one thing fake click IDs do not cover. They stop misattribution. They do not stop your own tags from firing: a form submission we complete fires your conversion events into your live accounts exactly as a real lead would, because it is a real submission of your form. So we list every event our test fired, per platform, along with every record we created. Your week reconciles, and you know precisely which rows are ours.

We tell you everything we submitted

You get the full list. Every value we planted on the entry URL, every field we sent with each test lead, and the email address we used, which is an inbox we control so a double opt-in cannot stall the walk. Nothing about the test is hidden from you, including the records you will want to delete afterwards.

03 YOUR HALF

We ask you one question at the end

When the walk is done we email you one question: which of our test leads reached your system, and what fields did each one carry? A minute of your time, and it is the only thing we need from you.

Your answer is the half nobody outside your business can see. The report ships without it: everything visible from outside, found and written up. With your answer, it becomes a line-by-line trace.

Half the report writes itself during the walk. Every test lead goes in with known values in every field, and we record every event that leaves your website while it happens, platform by platform, payload included. Breakage that lives in the website itself shows up right there, before we ask you anything: what fires, what fires empty, and what never leaves at all. That much arrives with no effort from your side.

Your answer adds the one record nobody outside can produce: what actually arrived. Three records of the same walk, ours going in, your website's going out, your system's coming in. Held against each other, line by line, the gaps name themselves.

The external report follows the walk within two business days, answer or no answer. Answer inside those two days and the comparison ships inside the same report. Answer later and it follows as soon as you do.

04 THE REPORT

What the report tells you

A written report, in plain language, covering what we found and what it costs you. Depending on your setup, that can include:

01campaign parameters that vanish between your ad and your form
02leads that were submitted and never reached anyone who could work them
03fields lost on the way into your system
04conversions counted that produced no record at all
05leads your system received that your ad platforms were never told about

The report says what is broken and what it prevents. It does not estimate what fixing it would earn you. Nobody can honestly put a number on that from outside.

A number invented to sell you something is the same disease you came here to fix.

05 THE LIMIT

What this can and cannot tell you

We would rather you know the limits now than find them in the report.

From outside we can see whether the plumbing exists at all: whether events fire, what they carry, what survives your funnel, and what reaches the people you told us to ask. We cannot see inside your ad accounts, your analytics, or your CRM, so we cannot tell you how far your platforms are from your books across your whole account. We cannot verify how your live ads are tagged on the Google side; that is sealed from outside and needs account access. Anything we did not observe is reported as not observed, never as not present, because a thing that only exists when a tag fires cannot be ruled out by reading a page.

And if we find nothing from outside, the report says exactly that: nothing is visible from here, and your gap, if you have one, is internal. We would rather send you that report than invent a problem.

This audit is the first of three depths.

01Fully externalThis page. Measured from where your buyers stand, no access, no cost.
02External, with your answerOne reply turns findings into a line-by-line trace.
03The full auditWith access to the accounts and the CRM. The only depth that can put a number on the whole gap between your platforms and your books.

Each depth is complete at its own level, and none of them pretends to be the one above it.

06 THE TRADE

What we need from you

Two things, and the audit does not start without them.

01Your best landing page for each traffic source you run. The one getting the most traffic, so we test what your money is actually buying.
02A heads-up to whoever works your leads that ours are coming and are not to be called.

The second one matters more than it looks. Our test leads land in a real system, which will assign them, dial them, and drop them into a sequence unless somebody knows they are ours.

07 THE FORM

Send the funnel. The walk starts within one business day.

The form asks for three things, and none of them is access. That is not a limitation, it is the method: everything in the report is measured from where your buyers stand.

Used to run the audit and deliver the report. Nothing else, no sequence.

The audit is built for $100K a month and more, where even a small signal gap distorts a meaningful amount of spend. Below that we will reply that the economics do not fit yet, in one short email, and that is the end of it.

Our half happens within one business day. And if nothing is visible from outside, the report says exactly that. We would rather send you that report than invent a problem.

Submitted details are used to run the audit and deliver the report. Details in the privacy policy.

You get the report and that is it. No sequence, no chasing. Read it, and if you want it walked through, ask and we will book a call. If you would rather see the method in full before you speak to anyone, the case study is an account this was done for, with the figures from their own exports.