Alex Iwaniuk · Founder, ROAS Architects

I don't tell you your tracking works. I show you, every day for 30 days, as your CRM and your ad networks reconcile in front of you.

And I tell you first when something's off.

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01 The Numbers
20+ yrsSoftware development. Author of http.async.client, an open-source Clojure HTTP library, published under Hubert Iwaniuk
10+ yrsMedia buying and paid acquisition, before conversion tracking became the product
$100K+/moThe ad-spend tier this work is built for. Every engagement below ran at or above it
30 daysDaily CRM-to-ad-network reconciliation on every build, before the work is called done
02 My Story

Two careers that finally became one offer. I spent 20+ years building software and 10+ years buying media. I started out selling media buying and funnels; server-side tracking was a differentiator I'd mention in passing. Every client kept buying me for the tracking instead. Eventually the tracking was the product. ROAS Architects is the result.

Meanwhile the ground shifted under everyone. Client-side pixels, the standard for years, quietly broke under iOS and browser privacy changes. Most advertisers never noticed, because their dashboards still showed something. That gap between showing something and showing the truth is where budgets go to underperform.

"I'd rather tell you 'we can't explain 5 from our data' than invent a plausible story."

I run conversion tracking the way pilots run pre-flight checklists: not because something's wrong, but because at $100K/month a single overlooked detail compounds.

03 What I Do
01Paid tracking auditYour CRM counted against what each ad network actually sees, network by network. Quantified findings, the percentage of sales each platform is blind to, and an action plan.
02Per-network implementationServer-side conversion tracking across Google and Meta. Zero-downtime deployment: events replace in place, or run in parallel on a client-approved testing budget until they've trained.
03Monitoring retainerTracking isn't installed, it's kept true. Continuous monitoring so the setup doesn't quietly degrade back into a black box.
04 Featured Proof

A $100K/month advertiser broke their scaling ceiling.

Monthly Meta spend went from ~$17K to ~$131K — 7.5x — while Meta-reported ROAS rose from 5.0 to 7.4, on the same offer and the same application funnel. Every figure comes from the platform's own export. Read the full case study.

05 What People Say
"You solved the problem quickly, and I'm impressed. Feel free to use this note as a testimonial."

Flint McGlaughlin · Founder of MarketingExperiments, MarketingSherpa and MECLABS · January 2026, after I audited and rebuilt the Google Ads conversion tracking on an account in his circle

06 Connect
—LinkedInWhere I write most often
—X@neotyk
—GitHub@neotyk — the software half, going back to Clojure
—YouTubeROAS Architects
—Book a call25 minutes, to work out whether this is your problem