The Parity Gap

Your platforms report one number and your books report another. Before you decide which of them to trust, it is worth knowing which direction the difference runs.

The distance between the sales your CRM booked and the sales your ad platforms report.

The two directions

Wrong low: the platforms saw fewer sales than you actually made. The algorithm never learned from the difference. This is the fixable side.
Wrong high: the platforms together claim more sales than you booked. They're each taking credit for the same buyers. Read this one as a symptom, not a repair job.

The asymmetry

Wrong low is missing signal, and a rebuild adds missing signal back. Wrong high is double counting across platforms, so settling it is closer to correcting a count than to building anything new.

Send us your busiest landing page on each traffic source you run, and we will tell you what your platforms cannot see on your own account. Written report, no account access, no call unless you ask for one.

Find what your platforms can't see